Professional Video production or videography, is the art and service of producing a finished video product to a customer’s requirement and consumption.

 

The video production industry creates videos for a wide range of demands, from safety videos for use in corporate environments, to medical training videos for use in teaching. An example of a more everyday application is the wedding video.

 

A video production company takes a brief, produces a script, liaises with the customer and puts a production team together. This often includes experts ranging from camera staff to make-up artists. The film is shot and initial footage is put on broadcast quality tapes, edited and presented to the customer in a draft or “guide” form. Sound tracks, visual effects etc. are added in and the final video is presented to the customer.

 

With the increasing use of video in a wide range of commercial and government functions, and the increased access modern customers have to viewing video on a range of new devices, video production is a fast growing industry.