Superior Gold Group Campaign
Today marks the completion of a successful 1-year branded drtv campaign for the Superior Gold Group and Integrated Media Solutions, a Beverly Hills-based ad agency. In February 2009, we were approached by the client, and challenged to create a national commercial campaign that would make their phones ring by incorporating branding and a strong call-to-action. We were further tasked with setting their brand apart from their competitors, who were flooding the networks with their own brand and direct-response marketing spots.
We went with a less-is-more approach, reducing the subject to it’s essence, making it approachable and accessible. We also worked hard to achieve a high production value. The resulting spots were simple and tasteful, creating separation from the competitions’ preachy and aggressive ads.
The new drtv spots have aired nation-wide on the Weather Channel, Military Channel, Fox Business, Bloomberg News, Fine Living Network, CNBC during “Mad Money,” and some others, producing excellent results for the client.
Though originally contracted 12 spots, the client asked for a 13th commercial, delivered on Thursday, May 13th, viewable here: Gold Ideas